{"product_id":"audio-technica-at-vm740xml-dual-moving-magnet-cartridge","title":"Audio Technica - AT-VM740xML Dual Moving Magnet Cartridge","description":"\u003cdiv class=\"product-hero__intro-text\" itemprop=\"description\"\u003e\n\u003cp\u003eThe AT-VMx series brings new warmth and realism to Audio-Technica’s premium dual moving magnet (MM) cartridge line, delivering an expansive soundstage that’s alive with musical detail.\u003c\/p\u003e\n\u003cp\u003eLike all our MM cartridges, this updated design closely mirrors the cutter head used to make the vinyl master. It utilizes two magnets, positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. But the new VMx series also introduces material and design changes to further refine the sound, offering responsive playback that is especially sensitive to the dynamism of musical expression.  \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-hero__expanded-text\"\u003e\n\u003cp\u003eAll VMx cartridges feature a generator with paratoroidal coil construction: two coils per channel – one stacked behind the other – for greatly improved efficiency. A center shield plate separates the left and right channels to reduce crosstalk and maintain a clear stereo image. The copper wire used for the coils has been upgraded to PCUHD® (Pure Copper Ultra High Drawability), resulting in richer, more nuanced audio reproduction. The number of coil turns has also been slightly reduced to improve transient response, allowing the cartridge to react more quickly to signal changes for stunningly clean music with lifelike immediacy. The lightweight microlinear stylus of the AT-VM740xML allows it to trace the record groove with incredible accuracy, resulting in nuanced audio reproduction that elliptical and conical styli simply can’t match.\u003c\/p\u003e\n\u003cp\u003eWe’ve also added threaded inserts to the die-cast aluminum body of each VMx cartridge, making it easier to mount (just two screws required), especially to the integrated tonearms common on high-end turntables. And a new V-cut in the stylus’s flip-up protector provides quick reference of the stylus position, serving as a guide when lowering the stylus onto a record.\u003c\/p\u003e\n\u003ch4\u003eEasy to Install \u0026amp; Use\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eEach AT-VMx cartridge body has threaded inserts, enabling it to be mounted to a headshell with just two screws – no nuts required. And the redesigned stylus protector now includes a V-cut for easy reference of the stylus’s position when lowering it onto a record.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-pb-style=\"AUP4JXL\" data-element=\"main\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\" data-appearance=\"full-width\" data-content-type=\"row\"\u003e\n\u003cdiv data-element=\"inner\" class=\"row-full-width-inner\"\u003e\n\u003cdiv data-element=\"main\" data-spacing=\"false\" data-fade=\"true\" data-appearance=\"black\" data-content-type=\"feature-icons\"\u003e\n\u003cdiv class=\"banner__container\"\u003e\n\u003cdiv class=\"icon__content active\"\u003e\n\u003cdiv data-element=\"title_1\" class=\"icon__title\"\u003eMoving Magnet\u003cobject alt=\"Nude Microlinear\" title=\"Nude Microlinear\" type=\"image\/svg+xml\" data=\"https:\/\/www.audio-technica.com\/pub\/media\/wysiwyg\/feature_icons\/Nude-Stylus.svg\" class=\"icon__image\" id=\"svg-object-Nude-Stylus.svg\"\u003e\u003c\/object\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"icon__content active\"\u003e\n\u003cdiv data-element=\"title_2\" class=\"icon__title\"\u003eNude Microlinear\u003cobject alt=\"Made in Japan\" title=\"Made in Japan\" type=\"image\/svg+xml\" data=\"https:\/\/www.audio-technica.com\/pub\/media\/wysiwyg\/feature_icons\/hand_crafted.svg\" class=\"icon__image\" id=\"svg-object-hand_crafted.svg\"\u003e\u003c\/object\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"icon__content active\"\u003e\n\u003cdiv data-element=\"title_3\" class=\"icon__title\"\u003eMade in Japan\u003cobject alt=\"Expansive Soundstage\" title=\"Expansive Soundstage\" type=\"image\/svg+xml\" data=\"https:\/\/www.audio-technica.com\/pub\/media\/wysiwyg\/feature_icons\/Surround.svg\" class=\"icon__image\" id=\"svg-object-Surround.svg\"\u003e\u003c\/object\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"icon__content active\"\u003e\n\u003cdiv data-element=\"title_4\" class=\"icon__title\"\u003eExpansive Soundstage\u003c\/div\u003e\n\u003cdiv data-element=\"title_4\" class=\"icon__title\"\u003e\u003cspan data-element=\"sub_title\" class=\"banner__subtitle\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch5 data-element=\"title_4\" class=\"icon__title\"\u003e\u003cspan data-element=\"sub_title\" class=\"banner__subtitle\"\u003ePremium PCUHD® (Pure Copper Ultra High Drawability) Coils\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-pb-style=\"P7FYFO7\" data-element=\"main\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\" data-appearance=\"full-width\" data-content-type=\"row\"\u003e\n\u003cdiv data-element=\"inner\" class=\"row-full-width-inner\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"lifestyle-left\" data-content-type=\"banner-base\" data-hide-image=\"false\" data-spacing=\"false\" data-scroll-arrow=\"false\" data-bg-opacity=\"false\" data-text-colour=\"light\" data-first-component=\"false\"\u003e\n\u003cdiv class=\"banner__container\"\u003e\n\u003cdiv class=\"banner__container--inner\"\u003e\n\u003cdiv class=\"banner__content\"\u003e\n\u003cdiv class=\"banner__content--inner\"\u003e\n\u003ch4 data-element=\"title\" class=\"banner__title\"\u003eHighly Efficient Generator\u003c\/h4\u003e\n\u003cdiv data-element=\"description\" class=\"banner__description\"\u003e\n\u003cp\u003eThe paratoroidal coil construction of the cartridge’s generator – two PCUHD coils per channel, one stacked behind the other – greatly improves electromagnetic performance, while a slight reduction in coil turns* enhances transient response for clean, lifelike sound.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Compared to VM series cartridges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInterchangeable Styli\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSince all AT-VMx and VM Series cartridges share the same body design and have a removable stylus, you can use almost any AT-VMNx or VMN replacement stylus* with any VMx or VM cartridge for easy experimentation with sound characteristics.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN10xCB\u003c\/strong\u003e (conical\/bonded\/aluminum cantilever)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN20xEB\u003c\/strong\u003e (elliptical\/bonded\/aluminum cantilever)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN30xEN\u003c\/strong\u003e (elliptical\/nude\/aluminum cantilever)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN40xML\u003c\/strong\u003e (microlinear\/nude\/aluminum cantilever)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN45xML\u003c\/strong\u003e (microlinear\/nude\/boron cantilever)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN50xSH\u003c\/strong\u003e (Shibata\/nude\/boron cantilever)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAT-VMN60xSL\u003c\/strong\u003e (special line contact\/nude\/boron cantilever)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e* Excludes mono models\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable class=\"product__attributes product__table active\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"attributes__group-title\"\u003e\n\u003cth class=\"attributes__group-title--text\" colspan=\"2\" scope=\"rowgroup\"\u003eCartridge \u0026amp; Stylus\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eFrequency Response\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Frequency Response\"\u003e20 to 25,000 Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eChannel Separation\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Channel Separation\"\u003e25 dB (1 kHz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eVertical Tracking Angle\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Vertical Tracking Angle\"\u003e20°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eTracking Force\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Tracking Force\"\u003e1.8 to 2.2 g (2.0 g standard)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eStylus Construction\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Stylus Construction\"\u003eNude Microlinear\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eRecommended Load Impedance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Recommended Load Impedance\"\u003e47 k ohms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eCoil Impedance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Coil Impedance\"\u003e3.2 k ohms (1 kHz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eDC Resistance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"DC Resistance\"\u003e750 ohms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eCoil Inductance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Coil Inductance\"\u003e480 mH (1 kHz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eOutput Voltage\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Output Voltage\"\u003e3.2 mV (1 kHz, 5 cm\/sec.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eOutput Balance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Output Balance\"\u003e1.0 dB (1 kHz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eCantilever\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Cantilever\"\u003eAluminum tapered pipe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eStatic Compliance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Static Compliance\"\u003e20 × 10-6 cm\/dyne\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eDynamic Compliance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Dynamic Compliance\"\u003e7 × 10-6 cm\/dyne (100 Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eDimensions\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Dimensions\"\u003e29.0 mm (1.1”) × 18.3 mm (0.72”) × 17.5 mm (0.69”) (H × W × D)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eAccessories Included\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Accessories Included\"\u003eCartridge installation screws** (M2.6) (10.0 mm (0.39”) × 2, 8.0 mm (0.31”) × 2, 5.0 mm (0.20”) × 2), washer × 2, Non-magnetic screwdriver, Brush\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eThreaded Hole\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Threaded Hole\"\u003eM2.6 × 2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eRecommended Load Capacitance\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Recommended Load Capacitance\"\u003e150 to 250 pF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eReplacement Stylus\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Replacement Stylus\"\u003eAT-VMN40xML* (sold separately)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eStylus Curvature Radius\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Stylus Curvature Radius\"\u003e2.2 × 0.12 mil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eType\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Type\"\u003eVM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eWeight\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Weight\"\u003e8.8 g (0.31 oz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attributes__tr\"\u003e\n\u003cth class=\"attributes__th\" scope=\"row\"\u003eNotes\u003c\/th\u003e\n\u003ctd class=\"attributes__td\" data-th=\"Notes\"\u003e*The replacement stylus of this product is used for AT-VMx series products. In this series, we offer replacement styli with different stylus tip structures and point shapes.\u003cbr\u003e**Cartridge installation screws (5.0 mm (0.20”)) x 2 are used to secure the cartridge in the box at the time of purchase. Be sure to keep and not lose these after removing the cartridge from the box.\u003cbr\u003eFor product improvement, the product is subject to modification without notice.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Audio Technica","offers":[{"title":"Default Title","offer_id":63802144194937,"sku":"4961310164317","price":74.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/7219\/3401\/files\/at-vm740xml_01.png?v=1781863435","url":"https:\/\/noirvinyl.com\/products\/audio-technica-at-vm740xml-dual-moving-magnet-cartridge","provider":"NOIR VINYL","version":"1.0","type":"link"}